Newspaper Ad

Create an advertisement for the PSU Collegio Newspaper. Your topic should be appropriate for newspaper advertising. You must use the formula above to determine the size of your ad, and to make sure it falls withing your allotted budget. Remember, there is a big difference between inches and column inches. All newspaper publications are designed on a column width system. You have flexibility with the height of your ad, but not your width

See Blog Assignment for criteria
Formula to determine your cost. This will also  indicate the size of your ad. Be sure to indicate the size of your InDesign document as well.

1. 5 thumbnails
2. 1 rough that matches your formula; either  vertical, horizontal, or square
3. Target Audience (identified by age, race,  gender, education level, socioeconomic status, marital status, special  interests, etc)
4. Call to Action | What you want the recipient to do
   
   • go to a personal url
   • call a phone number
   • walk in the store/business
   • use a coupon
   • email

 Specifications:

• no bleeds,
• minimum of .125 margins
• Black and white only, no color

 The newspaper ad I have decided to design is for a fictional website called beagamer.com.  The design I'm making is going to have gaming based images with a witty slogan to try to coerce people to play video games and visit the website for more info.

My target audience will be gamers and people just looking for a new activity.  This will most likely fall into the category of people between 10-30 years old.  I cut off at the thirty because after 30, if you aren't already a gamer, you probably don't care.  The whole thing I'm trying to do is make a catchy phrase to be used to entice anyone to game.  The phrase is based off of seeing t-shirts that say things like "I was told to get a life.  I'm a gamer.  I have lots of lives," but making it sound less like a rebuttal for being teased.

The call to action for this ad is having people visit the website and play video games whether they are already a gamer or want to be

The budget for this ad is $197.  I decided to make a 5 column in x 6 in ad.  5x6x$4= $120 for the ad cost.  That's 9.67x6 for the InDesign file.

The rough.

The thumbnails.

The final product.

Note: I did not use a Bitmap in this project.  I used mine on our first notepad project so I'll talk about that.  The picture I uploaded for a bitmap was a drawing I did of my thick, black rimmed glasses.  Since bitmaps are hand drawn scans, they end up looking as such.  They aren't clean looking like an Illustrator file but that ends up giving them a certain kind of charm.  Every fiber of my being was irritated that I couldn't draw proportional glasses and wanted to fix them somehow but I just left them alone and let the little flaws of my drawing add something special to the notepad design.  To give the glasses a stronger black I used threshold on them and that made them standout strong.  It can be seen in my past blog post.  I guess I was an over achiever knocking that one out first.

All images were created by me and the Spy Agency font was a free to use font from dafont.com. Here is the url to the font if needed: http://www.dafont.com/spy-agency.font .