NPJ Originals: Magazine and Billboard ad

The magazine I decided to place an ad in is Game Informer. Game Informer is the 4th highest circulated magazine in the U.S. with a little bit over 8.1 million subscribers. It is a video game magazine that features reviews, previews, opinion pieces and many more video game based articles. To put it shortly, the magazine is amazing. For a one time full page, four color ad the cost is $195,455. The specifications are as follows:

Full Page

Bleed	9 1/4" x 11"
Trim	9" x 10 3/4"
Non-Bleed	8 1/2" x 10 1/4"

The file is to be in PDF format. CONVERT: All Spot colors need to be converted to CYMK colors. Can submit just as a zip file.

The primary readership demographic is video game players. All kinds of video game players meaning console and PC based. This age will vary but I'm guessing for gamers between the age of 13-40.

The content on a billboard differs from previous projects because it is just absolutely huge. The specifics for the content need to be just right so that the resolution for the pictures turns out well. The pictures have to be able to be blown up to fit the billboard so only high res photos should be used. Also have to switch the content to more of a landscape layout. The billboard specs I'm going for are the 10.412 x 22.662ft live area, 10.644 x 22.894ft overall doc size, and 10.542 x 22.792ft with 18 pixels per inch at 216 resolution. The preferred formats are PSD, PDF, and TIFF.

My purpose is to get people to discover what the next generation of consoles would be by scanning the MS Tag in the mag ad and going to the website in the billboard ad. The target audience is as specified previously (gamers between 13-40). The website is supposed to be a gaming community that embraces all assets of gaming albeit consoles, handhelds, PC's and everything else. It is a place to find friends and gamers who enjoy the same things.

I used a 4 color raster for the MS tag and my second screen tint from the master grade sheet.